Archive for August, 2012

See on Scoop.itYoung Adult and Children’s Stories

We spoke with Scholastic VP, editorial director and publisher David Levithan about the success of the Hunger Games as an e-book and what’s new in transmedia.

See on www.digitalbookworld.com

backtrack talk

How to Talk to Girls
Lesson Number 1

girls playing football wearing lingerie

lingerie football
perfect combination

See on Scoop.itYoung Adult and Children’s Stories

Transmedia can take many different forms and can require highly varying budgets, some of which are unattainable to smaller brands and many creative projects.

See on www.slideshare.net

silent girl

silence is a boy in trouble

stood up by a girl

loser

See on Scoop.itYoung Adult and Children’s Stories

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought a bought a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

See on www.slideshare.net

why girls love chocolate

neither will kissing

See on Scoop.itYoung Adult and Children’s Stories

I love books.  Physical books.  Books that sit in my lap and warm it like a sleeping pup.  Three and a half years ago, I had an e-reader unwillingly thrust upon me.  I ignored it at first; shunned it.  Then one day I was packing for a long trip and…

See on www.forbes.com

vegetarian NOT


Real girls eat quiche